About us

Our passion is entrepreneurship

We are a family-owned corporate group, rooted in Swedish industrial tradition. Having built companies for decades, our passion is entrepreneurship – both our own and that of others. Based on a foundation of entrepreneurial spirit and common sense, our aim is to build companies that move the needle, reaching a strong market position in their respective market segments.

Our group companies have a global reach and a Nordic focus, and are active within various industries such as paper production, wood product manufacturing and financial services. Our philosophy is to be an active owner with a long term approach, developing businesses through persistance, hard work and total commitment.

We grow, together.

Green bonds

Partner to the Climate Bonds Initiative

JOOL has joined the Climate Bonds Initiative, an organization promoting sustainable investments and conducting green bond certification. Through joining the Climate Bonds Initiative, we can provide small and mid-sized issuers with better access to the green bond market while providing investors with sustainable high yield opportunities.

Green bonds can be verified and issued within a large and growing number of industries, including: